Tuesday, April 21, 2009

June-August 2008 @ The Chicago Machine/All Terrain

During the summer of 2008 I traveled to Chicago to intern for the Chicago Machine Major League Men's Lacrosse Team. This was a new team so they had little money to work with and relied heavily on word of mouth so my job was to be part of a "Street team" of interns who roamed Chicago and the surrounding suburbs decked out in Machine apparel handing out free tickets to upcoming games and spreading awareness of the team. The team was able to secure a booth at the annual Taste of Chicago festival in the Taste of Sports area of the event. I managed the booth since I was the only intern who was there every day of the event and had a pretty good system running things. We had a prize wheel that people were allowed to spin once per day and each color represented a different prize. While people waited in line we asked them to fill out a registration card so we could send them direct mail or call them about upcoming events and games. We made sure everyone had a free ticket to the upcoming game and a pocket schedule. Beyond the booth at the Taste of Chicago, I worked 2 days a week with the team's PR firm, All Terrain. I helped organize all of the game photos labelling them by date, opposing team, and names of players shown in the photo. I was also in charge of contacting all players to update their bios on the website. Furthermore I was solely responsible for the McDonald's High School Athlete of the Week feature. This included emailing all coaches and players being recognized and writing a paragraph or two on the website each week. I also wrote a short article on standout players for an advertorial featured in the Chicago Sun-Times.

Key Skills Acquired: Taking initiative and creating work for myself when there seemed to be "nothing to do."

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